fiction category easily had the highest
average price per title, at $19.32; the
average price paid for a fiction book was $6.94, the lowest among all segments.
Consumers bought more paperbacks in 2011 than any
other format and spent more on that format as well.
According to Bowker, paperbacks represented 47% of
self-published units purchased last year, but accounted
for 75% of spending. While e-books were a close second
in terms of units, at 41%, they trailed significantly in
the spending category, accounting for only 11% of sales.
The reason for the difference is easy to see: the average
price paid for an e-book was $3.18 last year compared
to $12.68 for a paperback and $14.40 for a hardcover.
Gallagher said that later this year Bowker will
release a White Paper on the self-publishing market
that will include more analysis of the dynamics of the
New Tool Aims to
Late last month Author Solutions launched
BookStub, an e-book marketing tool that
provides self-published authors a way to
distribute promotional copies of e-books.
A BookStub is a wallet-sized plastic
card featuring an image of the author’s
book cover on one side, and an individual product code, QR code, and
download instructions on the other.
According to Author Solutions—
which has published more than 150,000 authors and 190,000
titles—authors can use BookStubs like business cards, carrying promotional copies of their e-books with them at all
times and distributing them to potential readers or book
reviewers. Each BookStub can then be redeemed for one free
e-book via the publisher’s online bookstore.
“Authors still have a great desire to connect with readers
and promote their books,” says Keith Ogorek, senior v-p of
marketing at Author Solutions, noting that while this sort
of marketing is possible at book signings of print editions,
authors promoting e-books have traditionally had limited
“If you have an e-book, how can you give someone a sam-
ple of that and make it feel personal, like you’ve connected
with the reader?” Ogorek says. “That’s really how the Book-
Stub idea came about.”
According to Ogorek, authors can even autograph Book-
Stubs before handing them out to fans or potential
readers.“How do you capture the experience of a book sign-
ing or the experience of connecting with the reader by giving
them a physical copy of your book in a digital work? The
answer is BookStubs.”
BookStubs are available as part of publishing packets for
all authors self-publishing via any Author Solutions imprint,
including Abbott Press, AuthorHouse, Balboa Press, Inspir-
ing Voices, iUniverse, Palibrio, Trafford, and Westbow Press,
and the company’s DIY e-book publish-
ing platform, Booktango.
Additionally, Author Solutions is currently developing www.bookstub
And when that launches, Ogorek says, BookStubs may be
available to all authors, regardless of their publishing company. “We don’t see any reason why this wouldn’t be available
to traditional publishers and other self-publishers,” Ogorek
says. “The technology that we have and the ability for us to
create BookStubs is something that any publisher could take
advantage of. And we expect that will happen in due time.”
$0 $5 $10 $15 $20
Price by Genre
source: Bowker Market Research