mote a book on Goodreads in a fun and
productive manner. Using case studies
drawn from the author’s own experience as
well as other success stories, the speakers
will show how authors can get the most
Moderator: Patrick Brown, director of
Speaker: Bella Andre, bestselling
11: 30 a.m.–12: 20 p.m.
“How to Become a Bestselling
Self-published e-book authors are hitting
all the bestseller lists. Nearly every week,
self-published e-books are featured on the
New York Times bestseller list and in the top-
10 bestseller lists at every major retailer.
What are these authors doing to make their
books stand out from the million-plus books
crowding online e-book shelves? What can
you do as a self-published author to take
your e-book to the next level of success?
This session identifies the best practices
of the most commercially successful self-published e-book authors. Session attendees
will hear real-life examples of how many
self-published authors broke out to become
bestsellers. Among the many secrets in this
presentation are best practice strategies for
cover design (including examples and a cool
case study), pricing, platform-building,
distribution, how to turbo-charge word-of-mouth with viral catalysts and how to tap
into the global market.
Speaker: Jim Azevedo, marketing
1:30–2: 20 p.m.
“Book PR 1-2-3: Think Like a
Learn how to get the book news and
reviews your book deserves and to build the
best book PR campaign by thinking like a
journalist. Learn what kind of PR and mar-
keting the media and readers respond to.
The focus will be on developing a message,
and understanding and knowing the media,
rather than simply social media how-to.
Discover how to persuade journalists to
do a story, feature, review, or interview
about your book by giving the press what
they need. Essentials include a story idea, a
headline, a pithy book description that
sells, well-crafted talking points and suggested interview questions, an author biography highlighting your most important
credentials for media appearances, and
explanations of any connections the book or
its author may have to trending topics in
culture and the news. As well, PR and marketing can entail creating content that
might entertain or engage and be “likeable”
in social media.
The session will highlight the importance of matching your content to the right
“Revolutionary for publishing.” “So good, I wept”
WE JUST QUOTED YOU... IN THE FUTURE
INGRAMSpark is the fantastically easy to use Publish on DemandSM platform
for publishers. Your print and e-books reach the world through INGRAMSpark.
Learn more at BEA booth #1057 or contact Robin Cutler