amateur for authors running marketing operations that could compete
with major publishing houses.
Beyond the name, the programming has
taken a more holistic approach to the publishing process, rather than focusing heavily on writing. “Writing a book is a fairly
large subject and we are
more into the publishing
and business aspect of it,”
says Dedecker. This makes
the selection of Guy Kawasaki as the luncheon keynote speaker particularly
appropriate. The author of
12 books, including the
bestselling Enchantment: The
Art of Changing Hearts,
Minds, and Actions, his latest is the self-
published APE: Author Publisher Entrepre-
neur, which covers all aspects of the self-
publishing process, from the logistics of
selecting a publishing platform to market-
ing the book in the months after publica-
Dedecker believes Kawasaki can encour-
age attendees to view the work of a self-
published author as that of an entrepre-
neur. “He is so tuned in to the entrepre-
neurial spirit, and if you’re going to be an
independent author, you really need to
take on that role,” says
Dedecker. “You have to
have the understanding
that ‘I’ve got not just the
words on the page, but the
cover art to think about, the
interior design, format, and
my platform.’ ”
Dedecker urges attend-
ees to come with a clear
idea of the project they are
working on, but with an open mind about
how exactly they will publish and market
it, and even the format of the book itself.
“You should be open to understanding
all the possibilities—whether it’s e-book
only, or electronic and print, or do you
start in a niche area so that you’re building
your platform, then target a few social
platforms from there?” says Dedecker.
“You should be prepared to see that there
are so many opportunities out there in
publishing.” She adds that the top ques-
tion she had in mind when devising the
programming for this year, was “I’ve writ-
ten my book—how do I market it?” With
the barriers to publishing now virtually
nonexistent, the biggest challenge authors
are finding is how to stand out from the
mass of titles and actually reach readers.
To help answer these questions, in addition to the speaker sessions, uPublishU
also features a trade show of several dozen
exhibitors, representing a wide range of
publishers and author-service providers.
To entice attendees to visit their booth and
spend more time at the show, many exhibitors are planning promotions and special
giveaways to help introduce their services.
The bibliographic data management
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