book. Learn about the best way to work
with bloggers and blog tours. Get the
info on an author website and the key
efforts for social media.
Moderator: Guy LeCharles Gonzalez,
director, content strategy and audience
development, Library Journals LLC
Speakers: Matt Sutherland, managing editor at ForeWord Reviews; Kathy
Meis, founder, Bublish; Denise Alicea,
author, book blogger & Hootsuite ambassador
Build Your Author Platform & Pub-
1:30–2: 20 p.m.
This panel discussion will be focused
on the steps authors should take to build
their author platform and develop their
platform into a savvy book-marketing
plan in the months before publication.
Building an author platform is very
important, but knowing how to translate
that platform into book sales is what will
ultimately make an author successful.
This panel will be comprised of industry
professionals that will discuss what steps
authors can take to build their platform
and community and how to utilize that
community come time for publication.
Moderator: Amanda Barbara, vice-president, Pubslush
Speakers: Dan Dillon, director,
product marketing, Lulu.com; Paul
Cameron, chief executive officer, Booktrack; Jena Ball, cofounder, CritterKin
Know Your Rights!
A book is more than a book. It is a
collection of content rights, which you
sometimes need to clear but more often
can sell. Unfortunately self-published
authors often lack the tools, background,
and knowledge to make
the most of their assets.
This panel of industry experts from both
U.S. and international markets will give
you the understanding you need to get
the most out of your content and insure
you are copyright compliant.
Moderator: Robert Kasher, v-p busi-
ness development and customer relations
management publishing, First Source
Speakers: Tom Chalmers, founder
and managing director of IPR License;
CJ Lyons, author; Skott Klebe, “product
evangelist,” Copyright Clearance Center
Track 2: Publishing at
Moving Beyond Online Sales: Mar-
the Next Level
keting to Libraries
Once you have posted your book for
GUERILLA TACTICS FOR SUCCESSFUL PUBLISHING