can make a big difference in gaining the
respect of readers and sellers.
Moderator: Laura Dawson, product
manager, identifier services, Bowker
Speakers: Randy Kuckuck, publisher at PublishNext, and v-p of publisher
services and distribution, Thomson-Shore; Angela Bole, executive director,
IBPA; Rebecca Albani, publisher relations manager, Bowker
Social Media 201
1:30–2: 20 p.m.
You’ve learned the basics of Twitter
and Facebook, and maybe you’ve even
branched out to Pinterest or You Tube.
The big question is: Are you making the
most of your time and energy on social
media? This session will assume you’ve
been using social media for a while, and
that you’d like to get more strategic
about growing your readership and
helping spread the word about you and
your books. We’ll discuss what specific
tactics move the needle on book sales,
how to build a cohesive and strategic
approach that rewards longtime fans and
attracts new readers, and how to look at
the analytics of your website and social
media accounts to make the smartest
choices for future use and campaigns.
Moderator: Jane Friedman, publisher, Scratch Magazine
Speakers: Jeanne Veillette Bower-man, editor and online community manager, Script Magazine; L.L. Barkat, publisher; Porter Anderson, journalist
3– 3:50 p.m.
A book is a book,
except when it is not.
Today, authors have many chances to
explore and expand their content into
new opportunities that will engage
readers and build their platforms. Your
books and content can also benefit from a
better understanding on how to use price
promotions as a tool to engage readers. In
this panel, learn about the many
opportunities for authors, including
maximizing your blog, photos, and more.
Get an inside look at successful spoken-word audio publishing, pricing
promotions, and off-the-book-page
Moderator: Susannah Greenberg,
president, Susannah Greenberg Public
Speakers: Miral Sattar, CEO of BiblioCrunch; Kailin Gow, author; Steve
Wilson, president, FastPencil
GUERILLA TACTICS FOR SUCCESSFUL PUBLISHING
Fast, Easy, and Free Self-Publishing
• Free from start to finish
• Write, edit, and format all in one place
• Easy-to-use creation tools
• Collaborate with friends, beta-readers, and editors
• Create professional looking eBooks every time
• Instant live-chat assistance
• Publish in minutes, be on sale within 72 hours
• Reach millions of booklovers in the US and internationally
• Track earnings daily
Learn more at our uPublishU booth.
Sign up today at www.nookpress.com