®
YOUR GUIDE TO SELF-PUBLISHING
How to Boost Blog Traffic • Indie Scouting Report •
Ask the Editor with Betty Sargent •
Book Cover Redesign • 78 New Titles Listed
Move over
Lonely
Planet
How an indie author
found her niche
with a successful
line of travel guides
BY JENNIFER MCCARTNEY
Competingagainstthe world’s top travel guides as a self- published author and succeeding isn’t easy. Publishers such
as Fodor’s, Rick Steves, and Lonely
Planet invest big bucks researching and publishing full-color guides
to cities and countries all over the
globe. But the copywriter, content
strategist, and world traveler
Gigi Griffis found a niche with
her 11 self-published travel guides,
which have all been top-100 best-sellers in their respective Amazon
categories.
Griffis and her dog,
Luna, hiking in
Sedona, Ariz.
